Do my choices support my goals?


The Lone Star Perspective

by Matt Magee at mForce Capital

The Van-Dweller’s Edge

Amity Warme is one of the most accomplished big-wall climbers in the world. She lives in a van. Tacked to the wall of that van is a scrap of paper with five words that carry more weight than any financial plan:

“Do my choices support my goals?”

It’s a deceptively simple question. It’s also the one most people, myself included, fail to answer honestly every single day.

In the world of finance, we love to bury the simple truths under a mountain of complexity. We obsess over investments, tax alpha, and market volatility while ignoring the fundamental disconnect between our bank accounts and our actual lives. We claim we want freedom, then tether ourselves to choices that create friction.

My goal for this newsletter, and for every client I serve, is to strip away that noise.

Financial planning isn't about the math; it’s about alignment. If your daily financial choices aren't moving the needle toward the life you actually want to live, then the "strategy" is just theater.

If your current advisor is focused on the ticker symbols but missing the "whole picture", the part where your money actually serves your humanity, let’s talk.

It might be time to pin a new question to the mirror.

Shameless plug for my daughter's Girl Scout cookie efforts. Here is her storefront.

Are you a business owner tired of 20% plus increases in your health insurance costs? Watch this.

Fascinating Perspective by McKinsey CEO. This seems to be the future of white-collar work that affects most or all of us reading this.

The Most Crowded Room in History

Torsten Slok, the Chief Economist at Apollo, just released a chart that should make every "passive" investor a little bit twitchy.

It shows the S&P 500, the index we’ve all been told is the gold standard for "diversification", reaching a level of concentration we haven't seen in modern history. Nearly 40% of the entire index is now just ten companies. If you own the S&P 500 today, you aren't betting on the American economy; you’re betting on a tiny, elite club of AI-adjacent tech giants.

We have a name for this: The Illusion of Safety.

Most investors think they are "diversified" because they own 500 different stocks. In reality, they are walking into a room with 500 doors that all lead to the same basement. If that basement, AI sentiment, starts to feel a little damp, everyone tries to squeeze through those doors at the exact same time.

This isn't a "sell everything" warning. Tech is a miracle of modern productivity. But if you already have a meaningful slice of your net worth in these names, and you have new money to put to work, you have to ask a Michael Lewis-style question:

Am I buying value, or am I just following the loudest guy in the room?

What I've Enjoyed Recently

Two wildly different perspectives on life and business. Jerry Jones vs. the Baltimore Ravens' Owner. Let's all be more like Steve Bisciotti and not be willing to do whatever it takes for success at the cost of family feuds or worse.

His and Hers Netflix

Ladder: A fascinating business story about a pivot and taking one thing very seriously. So many great business lessons here.

How to fix your life in 1 day. So many lessons here.

See Ya Soon

-Matt Magee

Copyright (C) 2025 mFORCE Capital All rights reserved.


Registered Representative of Sanctuary Securities Inc. and Investment Advisor Representative of Sanctuary Advisors, LLC. Securities offered through Sanctuary Securities, Inc,

Member FINRA, SIPC. Advisory services offered through Sanctuary Advisors, LLC., a SEC Registered Investment Advisor. mFORCE Capital is a DBA of Sanctuary Securities, Inc. and Sanctuary Advisors, LLC.

mForce Capital - 1415 Ballinger St Fort Worth, TX 76102
Unsubscribe · Preferences

The Lone Star Perspective

Clarity around money, life, and health!

Read more from The Lone Star Perspective
Why the bedrock of finance is shifting. From the $3.5B daily interest cost to the changing guard of global debt buyers, discover what the U.S. Treasury market's evolution means for your "safe" investments and retirement planning.

The Lone Star Perspective by Matt Magee at mForce Capital Treasury 101: Why the “Plumbing” of Global Finance is Changing We often talk about the U.S. Treasury market as the "bedrock" of the financial world. It is the gold standard for safety. But even a bedrock can shift. Recent data from Apollo Global Management highlights some massive changes in how the U.S. government borrows money and, more importantly, who is lending it to them. Here is a breakdown of what’s happening in "plain English"...

Matt Magee discusses the Fibrebond wealth-transfer event, the "identity crisis" of retirement, and a look back at the top market performers of 2025.

The Lone Star Perspective by Matt Magee at mForce Capital Starting the year with a positive story. If you are anything like me, you see business headlines all day, and they never strike a chord. Similar to OpenAI raising another mega round from investors, or Vista Bank being sold for around $370 million. It's often like Wow, those numbers are huge and life-changing for a few people. But the story of Fibrebond provides a different blueprint. The founder shared 17% of the sale proceeds with the...

The Lucid Investor Newsletter by Matt Magee at mForce Capital The AJ Brown Counterexample: Complete Financial Control Recently, we analyzed the financial trajectory of Odell Beckham Jr. and the challenges that often accompany high-profile wealth. This week, we look at the other side of the coin: AJ Brown. Despite securing a contract valued at over $100 million, the star wide receiver operates with a level of fiscal restraint rarely seen in professional sports. He famously lives well below his...